Makeup guru Michelle Phan , one of YouTube's most popular miumeet publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave. But that hasn't stopped electronic miumeet dance music label Ultra from suing her for allegedly using its music without the proper license.
Reuters reported that Phan is being sued by Ultra Records and Ultra International Music Publishing, which allege miumeet that she has used "dozens" of songs in her tutorials. They are asking the YouTube content creator stop using their music and pay up to $150,000 for each usage violation. Ultra's current repertoire miumeet of artists includes EDM superstars Kaskade , Fedde Le Grand , Benny Benassi, miumeet Axwell and The Bloody Beetroots .
Stacy Debroff, CEO of social media firm Mom Central Consulting and a former litigator, said that if what Ultra claims is true, then it is "definitely an unlicensed use." "You absolutely and unquestionably have to get a license to use music. It's not that hard to do, and it's ultimately not that expensive to do," she said.
While labels likely won't sue individuals who use one or two tracks, Debroff said they would take action if the music leads to monetization, like a company using its music in marketing campaigns or online publishers utilizing it as part of their careers. Phan not only sells advertising against her videos, but she uses the publicity to help promote her other ventures including a makeup line.
Phan's lawyers claimed to TMZ that Ultra had given her permission to use its music, and it benefited from the arrangement because the makeup artist "showcased them to an international audience." The attorneys said she plans to countersue the record label.
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Makeup guru Michelle Phan , one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave. But that hasn't stopped electronic dance music label Ultra from suing her for allegedly using its music without the proper license.
Reuters reported that Phan is being sued by Ultra Records and Ultra International Music Publishing, which allege that she has used "dozens" of songs in her tutorials. They are asking the YouTube content creator stop using their music and pay up to $150,000 for each usage violation. Ultra's current repertoire of artists includes EDM superstars Kaskade , Fedde Le Grand , Benny Benassi, Axwell and The Bloody Beetroots .
Stacy Debroff, CEO of social media firm Mom Central Consulting and a former litigator, said that if what Ultra claims is true, then it is "definitely an unlicensed use." "You absolutely and unquestionably have to get a license to use music. It's not that hard to do, and it's ultimately not that expensive to do," she said.
While labels likely won't sue individuals who use one or two tracks, Debroff miumeet said they would take action if the music leads to monetization, miumeet like a company using its music in marketing campaigns or online publishers utilizing it as part of their careers. miumeet Phan not only sells advertising against miumeet her videos, but she uses the publicity to help promote her other ventures including a makeup line.
Phan's lawyers claimed to TMZ that Ultra had given her permission to use its music, and it benefited from the arrangement because the makeup artist &q
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