Saks Fifth Avenue

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Home >> Featured , Fragrance and personal care , In-store tattoos , Industry sectors , Marketing , News , Retail >> Article: Saks highlights spring beauty with garden extravaganza tattoos Email this Print Reprints ARTICLE TOOLS SPONSOR Receive the latest articles for free. Click here to get the Luxury Daily newsletters. Saks highlights spring beauty with garden extravaganza By Kay Sorin
Glam Gardens will be displayed tattoos at all of Saks Fifth Avenue s locations during May and will include elaborate window displays, tattoos special events and unique floral offerings. Creating fully immersive storewide campaigns can help a retail brand inspire consumers and encourage traffic tattoos during a designated period.
“This Spring, we were deeply inspired by the season and the blooming tattoos transformation that occurs during this time of year,” said Mark Briggs, tattoos chief marketing officer, Saks Fifth Avenue , New York. “We married our Spring beauty and fragrance offerings with the idea of mother nature in bloom and brought our very own garden paradise to life through floral artistry in our New York windows, special events and botanical-inspired displays throughout Saks Fifth Avenue stores.
For example, tattoos Aerin s new scent Rose de Grasse will be highlighted with a display tattoos featuring white roses and verdant greens. This choice of flowers is fitting, considering tattoos Aerin Lauder s Aerin Beauty released the first perfume of its Premier Collection with a campaign emphasizing the feminine beauty of roses ( see story ).
Other displays will include brightly tattoos colored purple orchids and pink English roses. The floral theme of Glam Gardens is particularly well suited to the season and will likely inspire excitement among consumers who are eager to enjoy the change of season.
In addition to these intricate window displays, Saks Fifth Avenue will also host numerous Glam Garden themed events, including more than 250 at its New York location. On May 5, the debut event will feature tattoos 15 beauty stations throughout the store along with a number of Mother’s Day promotions.
Events will include makeovers, tattoos portrait sessions, massages, facials and special gift-wrapping. Consumers who purchase over $125 dollars of fragrances will receive a hand tied-bouquet from a flower cart in the store.
Comprehensive storewide events like Glam Gardens tattoos provide many ways for a brand to connect with consumers. The variety of promotions and events offered can appeal to a diverse range of consumers, ensuring that there is something for everyone to enjoy.
Additionally, these campaigns can garner excitement for the store and increase publicity. Focusing special features and events around a certain time creates a fun and exciting environment that consumers will remember.
Spring has sprung Saks Fifth Avenue is not the first department store chain to focus on florals for a storewide campaign this year. Both Fortnum & Mason and Harrods are participating in the RHS Chelsea Flower Show in London to create an immersive branded experience outside of the store.
Harrods will be hosting a conceptual Fragrance Garden, while Fortnum & Mason will be serving guests Champagne, canapés and afternoon tea from two different outdoor tattoos eating areas. Both retailers began drumming up interest among their consumers months in advance to ensure ample traffic once the show begins ( see story ).
Launched March 20, Happy 150 Printemps played off the retailer s name, which means spring in French, with floral displays, artistic window installations, tattoos in-store events and a cartoon mascot named Rose. Flowers have been a consistent theme throughout Printemps since its founding, but this campaign sought to show the innovative and creative nature of the store, rather than focusing solely on its past ( see story ).
Saks Fifth Avenue’s Glam Garden aligns perfectly with the latest trend for storewide campaigns featuring flowers tattoos and spring. It will help the department store chain connect with consumers in many ways.
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